Paid Search Advertising Services Include:
- For existing accounts, paid search audits of key performance indicators (KPIs)
- Improving conversion rates
- Improving overall conversions
- Improving click-thru rates (CTR)
- Improving cost to sales
- Improving ecommerce transaction conversion rates
- Reviewing brand vs non-brand strategy
- Reviewing search query data or keywords that are actually typed in vs promoted
- Reviewing match types
- Account creation, keyword research, campaign build, campaign launch, ad copy creation (text, display and other forms of digital assets)
- Campaign, keyword, search query, ad copy, landing page optimization
- May include or require checkout or lead gen process conversion rate optimization