Google AdWords Pay Per Click Advertising
- Traditional Text Ad Search – Google AdWords / Pay-Per-Click (PPC) / Search Engine Marketing (SEM)
- Shopping search – includes Google Merchant Center, shopping feeds, shopping campaign setup & management
- Display – remarketing & traditional (example shown below)
- Video – YouTube video marketing
Display Remarketing Ads in Google Adwords
Display Remarketing Ad Performance
Highly Seasonal Product Performance
Example of Two Types of Ads Below
- Shopping Search via Google Merchant Center
- Text Ads in Google AdWords
We only hire Google AdWords certified individuals to work on Bizresearch’s AdWords campaigns. See our Google AdWords certification.
Paid Search Advertising Services Include:
- Performance audits of key performance indicators (KPIs)
- Improving conversion rates
- Improving overall conversions
- Improving click-thru rates (CTR)
- Improving cost to sales
- Improving ecommerce transaction conversion rates
- Reviewing brand vs non-brand strategy
- Reviewing search query data or keywords that are actually typed in vs promoted
- Reviewing match types
- Ad copy
- Account creation
- Optimization