April 25, 2016

Google, Amazon & Bing Paid Search Ads

Paid Search Advertising Services Include:

  • For existing accounts, paid search audits of key performance indicators (KPIs)
  • Improving conversion rates
  • Improving overall conversions
  • Improving click-thru rates (CTR)
  • Improving cost to sales
  • Improving ecommerce transaction conversion rates
  • Reviewing brand vs non-brand strategy
  • Reviewing search query data or keywords that are actually typed in vs promoted
  • Reviewing match types
  • Account creation, keyword research, campaign build, campaign launch, ad copy creation (text, display and other forms of digital assets)
  • Campaign, keyword, search query, ad copy, landing page optimization
  • May include or require checkout or lead gen process conversion rate optimization
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