How to Increase PPC Conversion Rates (CVR) & Lower Cost Per Conversion (Cost/Conv)

Want to improve your Pay Per Click (PPC) Performance? In the past 10 years, our paid search audits have revealed common account management mistakes that prevent acceptable conversions, conversion rates, and cost per conversion (cost/conv). It’s easier to identify mistakes when you are on the outside, much like watching a pitcher in a softball game.  Sometimes the […]

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Get Mobile & Improve Conversion Rates & Revenue

6 Steps to Improve New Customer Acquisition & Conversion Rates Review your recent Google Analytics data by device category (behavior/mobile/overview) Update your current website to a mobile-friendly, responsive web design in 2017 Make sure your Google Ads are going to responsive landing pages.  Google has been notifying our advertising clients if we are sending traffic to non-responsive, […]

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