Can You Acquire 100 New Customers in 30 Days?
Yes, you can. This is a continuation of our series to acquire 1,000 new customers for retail customers / ecommerce clients. Let’s get started with what you can reasonably achieve within the first 30 days using all available forms of digital marketing for customer acquisition.
- Google AdWords – Show up in 8 minutes, adjust campaigns quickly based on every 100 clicks of data
- Facebook Business Page & Boosted Posts – Show up within 1 minute (you must boost for at least $5)
- Bing Ads – if budget permits, create account & campaigns for Bing (also shows up in Yahoo)
- Twitter / Instagram / Pinterest – if you have a visual business, we will evaluate opportunities here as well
- SEO – if budget permits, we can do the keyword research and optimize/update your website with relevant metatags, content & work on a content marketing strategy for long-term (learn what your domain authority is). SEO takes a long time, sometimes months to see results, so it should be part of your overall customer acquisition strategy, but it should not be the first and only marketing method.
- Amazon – if you’re a retailer, you need to be on Amazon. They sell 33% of online products!
Other Customer Acquisition Methods
- LinkedIn, Craigslist, Yelp, HomeAdvisor, NextDoor, other – determine options & cost (budget is relevant)
- Email – this is great for revenue growth and customer retention – but we do not offer email lists. We can however, help you with your existing customer base, review your existing email marketing data (Constant Contact, MailChimp or similar) and help you with an email marketing strategy & monthly or weekly emails.
How Much Do Customer Reviews Matter?
- This is crucial. You need ten or more 4-5 star reviews in Yelp, Google & Facebook for us to tell your story, and help you acquire 100+ new customers in 30 days.
- Depending on your budget, we can work with you to create a customer review incentive. Most vendors request reviews, it just takes time for people to fill them out. Usually, people don’t fill them out unless they are extremely upset, or you talk to them & provide some incentive for them to take 5-minutes to write a nice review. Some people will just rate you. This is why it’s so easy on Facebook to get reviews, because it’s a one click process and you don’t have to write an actual review.
What if I have Bad Customer Reviews?
What percentage of your reviews are 1-star? No one is happy all the time, so most customers don’t expect you to be perfect or have 100% 5-star reviews. In fact, if you have 5-star reviews, some people might question the validity until they read your reviews and see the number of reviews, how long ago they were written, if it was a verified purchaser, etc. But most of your reviews should be 4-stars or more. If you have 1-3 star reviews, you need to work on why your customers aren’t happy and are writing about you on Yelp, Google or Facebook. Also, check Twitter searches on your name/brand. Make sure people aren’t tagging you with unhappy remarks. Or hashtagging #yourname with negative remarks. All of these things can keep you from getting new customers. But if you have 4-star reviews or better, it’s much easier to market and tell your story.