Paid Search Audit to Improve Conversions & Conversion Rates

1. Pull last 13 months of AdWords data at the campaign, ad group & keyword level
2. Determine greatest success/failures across all campaigns, ad groups & keywords
3. Ensure data integrity (AdWords conversion tracking) by auditing entire lead process from AdWords search to form submission confirmations & code audit
4. Audit Google Analytics conversion tracking, goals vs AdWords
5. Analyze YOY key performance indicators (KPIs) and 13-month trends
6. Analyze campaign & ad group strategy, including account structure & settings
7. Analyze keyword & bidding strategy, including by device type and/or locations
8. Analyze mobile vs desktop/laptop KPI performance
9. Audit & analyze overall 13-month Analytics trends across main KPIs including device category and conversion KPIs
10. Audit & analyze ad copy & performance KPIs
11. Audit & analyze remarketing ads, display targeting, placements, Analytics KPIs related to pages & session length
12. Audit & analyze negative keyword strategy
13. Analyze conversion tracking in Google Analytics, Adwords link and anything else of relevance, including lead form funnel (URL tracking)
14. Access and review Google Search Console to ensure there is not anything else we need to be aware of that could be harming or contributing to YOY KPI changes
15. Determine cost per lead/conversion acceptable conversion rates by brand (top 10 leading brands in AdWords)
16. Determine 10 areas for improvement
17. Present top-performing keywords with supporting trend data
18. Present keywords/campaigns that should be cut based on historical data or learn reasons as to why we should optimize instead of cut
19. Present cleanup strategy, which may include re-organizing and/or re-building certain campaigns.
20. First two weeks of campaign management, post-cleanup and implementation

Who Performs The Audit & Recommendations: An Adwords Certified Professional

Timeline: Begins as soon as client approves in writing & makes initial payment

Create a free Bizwatch account:

Pay for a paid search audit (60 hours):

Schedule a phone call