April 25, 2016

Google AdWords Pay Per Click Management

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Google AdWords Pay Per Click Advertising

  1. Traditional Text Ad Search – Google AdWords / Pay-Per-Click (PPC) / Search Engine Marketing (SEM)
  2. Shopping search – includes Google Merchant Center, shopping feeds, shopping campaign setup & management
  3. Display – remarketing & traditional (example shown below)
  4. Video – YouTube video marketing

Display Remarketing Ads in Google Adwords

Google AdWords Display / Remarketing Ad

Remarketing & Display AdRemarketing Ads




Display Remarketing Ad Performance

Paid Search Advertising - Display Remarketing Ads


Highly Seasonal Product Performance


Example of Two Types of Ads Below

  • Shopping Search via Google Merchant Center
  • Text Ads in Google AdWords

Example of Google Text & Shopping Ads

We only hire Google AdWords certified individuals to work on Bizresearch’s AdWords campaigns.  See our Google AdWords certification.

Paid Search Advertising Services Include:

  • Performance audits of key performance indicators (KPIs)
  • Improving conversion rates
  • Improving overall conversions
  • Improving click-thru rates (CTR)
  • Improving cost to sales
  • Improving ecommerce transaction conversion rates
  • Reviewing brand vs non-brand strategy
  • Reviewing search query data or keywords that are actually typed in vs promoted
  • Reviewing match types
  • Ad copy
  • Account creation
  • Optimization