Laura Thieme’s specialty is new customer acquisition & retention across all forms of digital marketing: Pay-per-click (PPC/SEM), SEO & social media, or email marketing for mid-market companies including retailers & lead-gen B2B. Most mid-market clients spend between $50k-$300k per month. Analytics play a major role regarding all forms of acquisition. Most marketing decisions are based on data collection, interpretation and trend analysis.
In addition to running Bizresearch, Thieme designed & developed Bizwatch, a 10-Minute PPC & SEO Audit automated self-serve platform. Her platform has acquired nearly 700 companies, which utilize Bizwatch’s auditing and reporting software for monthly reports and trend analysis. Thieme continues to manage API updates and feature requests from existing and prospective clients.
Thieme continues to advise clients on improving customer acquisition, through paid search/SEM/PPC, social media, SEO and email, analytics and user experience. Her recent focus is on mobile conversion rate optimization (CRO) by working with webmaster and/or vendors.
Guest Lecturer at The Ohio State University, Fisher College of Business
Thieme proposed, developed and re-introduced a challenge marketing course 754, for the business school. Marketing 754 addressed the need for training search marketing & social media analytics. Thieme developed the syllabus and taught 50+ undergraduates, many of whom went onto a successful career in digital marketing, or have since started their own companies.
Bizresearch Clients have included:
TOMS, SpaFinder Magazine, MicroElectronics (MicroCenter), M/I Homes, Carrington College (subsidiary of DeVry), Bozzuto Group (Homes & Apartments), Collin Street Bakery, CRE Rentals, K1 Speed, Levenger, PetSupplies4Less, and numerous small to mid-sized business.
Public Speaker at 50+ Global Industry Conferences Since 2001
Thieme has spoken at over 50 search marketing conferences, as an invited paid speaker, as well as a speaker who pitches and is accepted by industry peers. Search marketing conferences include SES, SMX and many smaller industry events like SEMPO. Conferences have been located in New York City, Chicago, San Jose, Dallas, San Diego, Stockholm, Sweden, London, Britain, and Toronto, Canada.
- Customer acquisition & lead generation
- Google Analytics
- Google Tag Manager
- 10+ years Google AdWords, certified
- 19 years SEO
- 8 years social media (5 years paid social)
- 8 years email marketing
- Public speaking
- Ecommerce marketing (Magento)
- SEO audits
- PPC audits
- Customer acquisition audits
- YouTube videos
- WordPress and other forms of CMS tools (Magento)
- Google Drive/Docs/Sheets
- Expert witness involving trademark and metatags (included deposition)
- Web development
- Software development (Java platform)
- Project management
- Software spec & design (Java, PHP, HTML5)
Articles Published About Bizresearch & Laura Thieme:
New York Times, NY Daily Post, Business First Columbus, The Columbus Dispatch and other trade journals – various articles over 19 years in business.
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