SMX Advanced Seattle – Mad Scientists of Paid Search – 2017

Andy is talking about close variants (pen does not equal pencil). Exact (close variant) non-brand conversion rate relative to pure exact match median advertiser. He is seeing a slight negative impact on conversion rate in Q2 2017 on non-brand conversion rates.  One possible scenario if you have target CPA bid strategy and you are dropping slightly in Read more about SMX Advanced Seattle – Mad Scientists of Paid Search – 2017[…]

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